Our Story
The Great Underwear Paradox.
We noticed a glitch in the modern man’s life.
You drink premium coffee. You use a flagship phone. You drive a decent car. You work hard to upgrade every aspect of your lifestyle. Yet, the one thing you wear for 16 hours a day, the layer closest to your most important assets, is likely cheap and falling apart.
Make it make sense.
We started Unwear because we refused to accept that “swamp crotch” and “mid-day adjustments” were just part of being a man. They aren’t. They are a symptom of bad engineering. We didn’t just want to make “comfy” underwear. We wanted to fix the only garment you can’t take off.
Welcome to the comfortable side.
Austrian tencel™ modal fabric
cotton is for t-shirts. not here.
We didn’t reinvent the wheel. We just stopped using materials from the 1900s.
Your standard boxer briefs are made of cotton. Cotton absorbs moisture, breeds bacteria, and loses shape.
We use Austrian Tencel™ Modal.
The “Zero-Adjustment” Fit
Put them on. Forget them.
The biggest lie in men’s underwear is “One size fits all.”
We spent months prototyping the perfect cut to solve the three biggest complaints men have:
The “First Pair” Promise.
We take the risk, so you don’t have to.
We know buying premium underwear online requires trust.
Buy your first pair. Wear it. Wash it. Test it in tropical heat. If it’s not the best underwear you’ve ever worn, we’ll refund you 100%.
You don’t even have to send it back. Keep it. That is how confident we are.
Made in Indonesia with international standards
Proudly made in Indonesia, crafted by experienced tailors who know their stuff.
We keep our supply chain close to home so that we can ensure that each and every product meets our sky-high standards.